Organizations often view assets as a fixed cost that just needs to be there to do business. Brooks International believes assets, whether physical, financial, or human, are keys to competitive advantage and optimization of profitability.
Brooks has spent fifty years working within a diverse group of industries to optimize asset utilization and front-end business acquisition to deliver superior profitability and earnings for clients.
Our approach includes understanding and assessing the demand and customer environment by product and service, which are then aligned to available assets. Based on true asset capacities and capabilities, an optimized mix of customers, demand, products, and services are developed, which produces the maximum return on assets and profitability. This optimization plan is translated into tactical business acquisition plans to realize the best outcome for performance, profit, and utilization. To support the developed plan, Brooks implements the required, aligned goals, roles, responsibilities, operating processes, protocols, and management systems to deliver the results.