Most organizations see their strategic initiatives fail, when a good strategy has a failed execution. Failing to change and align people’s behaviors with the goals and mission of a new strategy, quickly dilutes improvements and blocks further achievement of the desired outcomes. The strength of resistance to change among employees is one of the most often underestimated barriers to success. Changing behaviors requires creating and delivering in an environment where employees learn new behaviors in the same tactile way they learned their old behaviors. Brooks understands that organizations are not staffed with programmable robots and droids, but with people who need clear direction, leadership, and a motivational environment.
Through the application of Brooks’ Expectations – Capabilities – Motivators (ECM) methodology, changes to behaviors and culture drive sustainable and continuous improvement. Working with organization leaders, Brooks defines and communicates a clear direction and mission for the organization. We ensure that specific and measurable goals and targets aligned to the mission are developed and agreed upon throughout the organization. We work with clients to see that roles and responsibilities are clearly defined and communicated to ensure alignment and focus on the mission. Balanced scorecards and dashboards are implemented so everyone “knows the score” and can see their success.
Brooks has created leadership behaviors and cultures in organizations across a diverse range of industries, organizational environments, and maturity levels. Creating a performance-based culture is a key element of all Brooks’ engagements. Constructive changes in culture and behaviors lead to the long-term sustainability of improved results in client profitability, customer satisfaction, quality outcomes, and employee satisfaction.