Every organization has a strategy, either-one formally- developed and documented or a mental vision of the strategic direction shared by senior leadership. So why do so many organizations fail in the execution of their strategic vision and imperatives? Brooks International believes that failures result from poor leadership, communication, and alignment across the organization, as well as from the lack of a detailed tactical implementation plan and process for execution that integrates the strategic requirements into routine operating environments. The pressures of day-to-day business pull individual focus away from the strategic implementation elements critical for an organization’s continued performance optimization and ultimate competitive viability.
Through our five- decade history, Brooks has led the successful execution of our clients' strategic imperatives in large and mid-sized organizations in virtually every business sector around the world. Our experience provides the insight and leadership to help our clients accelerate and sustain the performance and financial improvements from true implementation of their strategic vision.
Our approach aligns and links all goals, roles, responsibilities, performance management systems, operating models and processes, systems for managing, scorecards and managerial behaviors with the strategic priorities. Brooks works with senior leadership to ensure clear understanding and communication of the strategic imperatives, often called the “mission”, and translates them into specific measurable goals and objectives for all levels of the organization, down to the frontline. As the specific goals are cascaded from top to bottom, they are integrated into a performance management system to ensure motivators and behaviors are properly aligned to the “mission”. This process of alignment drives the formulation the tactical plans required for full execution and implementation of the “mission”. Brooks professionals work alongside client staff to fully implement a tactical roadmap including new operating models, specific position roles and responsibilities, day-to-day managerial processes and best practices and coaching to inculcate the required habits and behaviors for sustained and perpetual improvement and strategic execution.