Having well-designed purpose, vision, values and mission statements and “living them” are two radically different things. Organizational alignment requires the alignment of every element of  an organization's DNA – the personal characteristics and traits of every person,  the attitudes and beliefs about teams and working together toward a common mission outcome, and  the beliefs about the need to be client-centered, mission-focused, and  emphatic towards stakeholders.  This alignment is essential for producing predictable, sustainable, desirable outcomes through a manifestation of agreed-upon truths and values delivered by competent, well-trained, highly-motivated people.

 We define organizational alignment as the delivery of an organization aligned to mission success through strategies, systems, and structures designed and implemented to maximize and optimize the utilization of human, material and capital resources – hence,  the alignment of organizational “expectations” with the organization’s “capabilities” to drive and trigger “motivators” in the achievement of predictable, desirable outcomes.